Personal styling for your essential wardrobe.

Work one-on-one with your own personal stylist to learn what to wear and how to wear it.

Get Styled

Meet your stylist.

Once you complete your style profile, your stylist will introduce herself and schedule a complimentary assessment to identify your unique style goals.


Build your wardrobe.

Each season, your stylist will send you a shoppable lookbook full of head-to-toe outfits designed to fit your lifestyle. To get styled for the next season, just make a purchase.


Define your style.

Every piece you purchase is saved in your virtual wardrobe for your stylist to style into new looks for you. Never wonder how to wear it again.

Free style assessment

Risk-free 14-day trial

Free shipping

Hugo Boss - Diletri Dress
Kooples Blazer $450
Akris Punto - Cropped Wool Cardigan
Equipment Blouse $248
Manolo Brahnik - Patent Leather Pumps
Theory Pants $235
Philip Lim - Long 2-Button Car Coat
Schutz Pump $190
Rebecca Minkoff - Leo Clutch
Orly Genger Bracelets $115
Michael Kors - Large Hoops earrings
Loeffler Randall Tote $395

Sarah’s work look

“I know you travel quite a bit for work so I put together a versatile look that will take you seamlessly from day to night. This star-print blouse adds a playful, graphic element to your professional day look. For your post-work dinners, tuck the blouse into the high-waisted denim pencil skirt you purchased last season. Complete both looks with this rich, berry-hued bag and minimalist jewelry.”

Your Stylist Minnie Romanovich


Keaton Row stylist

Every lookbook from your stylist features:








Avg. price per piece

Keaton Row - Your confident in style

Your confidant in style.

Through your ongoing dialogue, your industry-trained stylist will learn about what you like and dislike so she can recommend pieces and design looks that suit your tastes and lifestyle. In partnership with InStyle, she’ll translate the latest trends into personalized styles, hand-picked for you from our collection. And as you fill your wardrobe with new favorites, she’ll show you how they all fit together to develop your unique style over time.

The styles you need each season—nothing more, nothing less.

Our premium personal styling service is available on a rolling seasonal schedule to keep your wardrobe up to date with a balance of versatile essentials and refreshing trends. To keep working with your stylist, you need only make a purchase from your lookbook each season.

90 days of styling

Your own personalized lookbook

A virtual wardrobe of the pieces you own

Ongoing seasonal style assessments